D2C Beauty
Scaling a D2C skincare brand without inflating acquisition cost
Challenge: The brand was generating traffic but struggling with inconsistent conversion rates and rising acquisition cost from Meta campaigns.
Result: Within 90 days, the brand achieved a 3.8x blended ROAS and reduced cost per acquisition by 41 percent.
- 3.8x blended ROAS
- 41% lower CPA
- 29% higher checkout completion
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