D2C Beauty
What needed to change
The brand was generating traffic but struggling with inconsistent conversion rates and rising acquisition cost from Meta campaigns.
How the work was structured
We rebuilt the campaign structure around product intent, refreshed the landing page message hierarchy, and introduced a weekly creative testing rhythm across short-form and static assets.
The execution combined message clarity, channel prioritisation, and conversion path improvement so the business could spend with more confidence.
Result snapshot
Within 90 days, the brand achieved a 3.8x blended ROAS and reduced cost per acquisition by 41 percent.
- 3.8x blended ROAS
- 41% lower CPA
- 29% higher checkout completion
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