Education
What needed to change
An executive education provider needed to convert webinar registrations into consultation calls and paid enrolments more consistently.
How the work was structured
We tightened audience segmentation, refreshed creative around career outcomes, and used WhatsApp follow-up sequences to accelerate lead nurturing after webinar attendance.
The execution combined message clarity, channel prioritisation, and conversion path improvement so the business could spend with more confidence.
Result snapshot
The programme improved webinar-to-consultation conversion by 52 percent and increased paid enrolments from the same media budget.
- 52% higher consultation conversion
- 2.4x more paid enrolments
- 18% lower cost per registration
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